Agency: Villar & Rosas
, Barcelona ✎ Cannes Outdoor Finalist | El Sol Awards Finalist
| Laus Design AnnualBackground
: Nike was the official sponsor of the Tagus River Race in Portugal. Idea
: Since rivers never stop running, we illustrated Tagus river as the strongest competitor any runner could have.Results
: 19,000 runners signed up vs the forecast of 9,000.