PAYLESS
PAYLESS
By opening a fake luxury store in Los Angeles, we sold $20 shoes to fashion influencers for $640. According to Maxim the “Palessi” prank is “Don Draper-level brilliant marketing.”
Agency: DCX, NYC
SAMSUNG
SAMSUNG
This visually driven demo, directed by Marco Prestini, helped us to talk about super, warm, detailed sound quality, where highs and lows live in perfect harmony.
Agency: Ogilvy, NYC
ALEVE
ALEVE
Frances McDormand in “Nomaland” was my inspiration to write the little stories of this campaign for Aleve, beautifully brought to life by Miles Jay. The first film “Double Shift” marked the tone for the rest of the stories. Authentic, human, emotional, cinematic. The campaign line “Who do you take it for?” celebrates the real heroes that don’t give up in their daily lives, not only for themselves but for the people they love.
Agency: Mullen, NYC
MONDELEZ
MONDELEZ
Being a kid never changes. In this spot, a mother and a daughter come together in time as kids and enjoying the quintessential moments of growing up. Directed by Ben Quinn.
Agency: Saatchi & Saatchi, Sydney
BULL COFFEE
BULL COFFEE
Awaken Your Inner Bull’ by Bull Coffee is a short film in collaboration with Nicaraguan legend “Chocorroncito”. Directed by Lua Voigt & Doug Bernardt.
Agency: Conquistadors, NYC
ART DIRECTORS CLUB
ART DIRECTORS CLUB
In 1920, Louis Pedlar founded the Art Directors Club of New York with the vision to elevate commercial art at the level of art. When I wrote this spot and ideated the print executions, the impossible idea of art judging advertising came to my mind. The iconic dog of Yoshitomo Nara, the characters of Mark Ryden, the Anatomy Lesson by Rembrandt.
Agency: Conquistadors, NYC
OCEAN52
OCEAN52
“Postcards from the Oceans” were sent to 52 leaders including the Secretary-General of the United Nations. This activist campaign was launched on World Oceans Day for European beverage startup Ocean52 that invests 52% of its profits to ocean protection. Awarded at Epica Journalists Awards.
Agency: Conquistadors, New York
OCEAN52
OCEAN52
According to the Ellen MacArthur Foundation, by 2050, there will be more plastic than fish in the ocean. As a surfer, the love for the ocean runs deep in my veins and I know that rain or shine, despite freezing waters or in this case, plastic pollution, surfers will always face the waves. 2052 Surfers is a dystopian vision of the future that I will never want to happen. Directed by the talented Gmunk.
Agency: Conquistadors, NYC
UNDER ARMOUR
UNDER ARMOUR
Under Armour “Mile vs Mile” is a film & interactive campaign that celebrates the toughest runs, mile by mile, in America
Agency: Droga5, NYC
BURGER KING
BURGER KING
Spanish flavors desired at the other side of the border. A chicken that wants to be a French fry. A chicken that is sweet but not so sweet. A new Euro with the face of a creepy king. 60+ commercials. 2 censored. A few shiny trophies. 3 glory years of relentless provocation that made Burger King one of the most loved brands in Spain.
Agency: Crispin Porter + Bogusky, Boulder
CADBURY OREO
CADBURY OREO
Through the charm of an animated bromance story, we introduced a new Cadbury chocolate with Oreo biscuit. Directed by Buck.
Agency: Saatchi, Sydney
GOVERNMENT OF CATALUNYA
GOVERNMENT OF CATALUNYA
Small conscious gestures. Big impact. This Government of Catalonia campaign reminded citizens about the importance of individual actions in the community. The campaign was awarded with a Grand Prix at the Laus Design Awards.
Agency: SCPF, Barcelona
SIGMUND BULB
SIGMUND BULB
Dr. Bulb is a 25 episode series created for The Art Directors Club. Filmmakers. creative directors, photographers, designers, typographers and actors are interviewed by a fictional character called Dr. Sigmund Bulb. Watch the full series here.
Agency: Conquistadors, New York
NEW YORK STATE + MTA
NEW YORK STATE + MTA
These posters were across 8,000 locations in MTA, Metro North and LIRR. By turning the outline of the state of New York into a mask, we celebrated the strength, connection, and resiliency of New Yorkers in their fight against Covid-19. Read the story behind this self-initiated project featured on Communication Arts..
Agency: Conquistadors, NYC
VUELING AIRLINES
VUELING AIRLINES
Vueling is a low-cost airline based in Barcelona. In this whimsical OOH campaign, we reminded travelers how easy is to escape the monotonous daily life. Awarded with a Silver at the Spanish Club of Creativity.
Agency: SCPF, Barcelona
NIKE
NIKE
Nike campaign to promote a race next to Tejo river in Portugal. We illustrated Tejo as the strongest competitor, one that never stops running.
Agency: Villarrosás, Barcelona
HYDROPONIC
HYDROPONIC
400 garments built these Atlantic & Pacific oceans surf forecasts. Spring & summer campaign for European surfing brand Hydroponic. Featured on AdAge, Lürzer’s Archive + Creative Review as “Ad Of The Day.”
Agency: Conquistadors, New York
